The League of Chicago Theatres is building an online box office at which patrons of area theaters big and small may buy tickets and get show recommendations tailored to their tastes.
(from Chicago Tribune
). Though a late entry in the online ticket sales world, it has real potential. The recommendation feature might take advantage of Long Tail
phenomena if done correctly. Other things, like an affiliate program (e.g., like the ones LinkShare.com
manages), would also be good moves.
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