Tuesday, August 24, 2004

Zagat Theatre Survey Implications- among other interesting tid bits:
In response to the question "Where do you usually purchase theatre tickets?," the survey found that a plurality of theatregoers - 34% - buy their tickets on the Internet, while 21% obtain them at the box office and 19% purchase them at a TKTS discount ticket booth. The implications for advertisers are enormous - not simply in where they advertise, but also how
...survey participants see on average 15 shows a year, which is more than most theatregoers
(from Backstage.com). TKTS is comparable to Chicago's HotTix.

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