Friday, September 30, 2005

 

Open Big

That's what Hollywood wants. Martha Stewart is a write off because her first episode of the Apprentice had horrible ratings. That female president show, on the other hand, is on a roll. The irony, of course, is that these ratings are based on the promotion and the premise, not the show itself - they reflect viewership before word of mouth or first-hand experience.
We all want to open big. We want our product launches to be instant successes. We want the resumes we send out to be opened in one day, a call the next, an interview the third and a corner office by the end of the week [or for actors a starring role].
The new marketing, it appears, doesn't work that way
(from Seth Godin).

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