The article is Canada focused, but seems to apply to Chicago too: 'With virtually every one of our companies - big and small - facing a distressing number of empty seats, it make sense to ask why the under-35s aren't more devoted playgoers. I think it comes down to two things: For most of them, conventional theatre costs too much and means too little. It's not that they hate the art form. Far from it. All you have to do is hang out at the Fringe or Summerworks to encounter hundreds of people who wouldn't be caught dead at Stratford, Shaw or CanStage.' (from The Toronto Star).
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