Sunday, June 12, 2011
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How Much a Tony Win is Worth
On average, winners of the Tony for best musical saw their average weekly gross jump 48 percent, from $656,784 in the eight weeks before the ceremony to $972,006 in the eight weeks after. By contrast, the other nominees saw only a 21 percent increase in their weekly gross in the comparable time frames
(from The New York Times).
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this posted by David August at 4:57 PM 
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