Sunday, June 12, 2011

 

How Much a Tony Win is Worth

On average, winners of the Tony for best musical saw their average weekly gross jump 48 percent, from $656,784 in the eight weeks before the ceremony to $972,006 in the eight weeks after. By contrast, the other nominees saw only a 21 percent increase in their weekly gross in the comparable time frames

(from The New York Times).

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