Thursday, November 12, 2009


Commerical Pay Based on Ratings Being Studied

PricewaterhouseCoopers has started a two-year pilot study for the ad industry, SAG and AFTRA to test a revamp of compensation for thesps in commercials that would be based on ratings [Gross Ratings Point Talent Compensation Model] rather than the current pay-per-play model

(from Los Angeles Acting blog by David August).

Labels: ,

Follow me on Twitter or subscribe to the feed