Monday, August 22, 2005

 
How B-way Budgets Ads:
The rule of thumb for what a Broadway show should spend each week on advertising is about 10 percent of a production's weekly potential gross. For Wicked, which has a gross potential of more than $1.15 million each week, that would translate into more than $100,000
(from Associated Press, via Yahoo News).

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posted by David August at 12:27 PM 
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